CASE STUDY - INTERIOR SET DESIGN
Katie of Katie Hipwell Design wanted styled product photography for her new children’s interior range.
Katie needed imagery that would showcase her gorgeous new collection of wallpapers and fabrics. I knew that would mean finding all the right props and cute little people for models, so I set about sourcing for a perfect shoot.
A mood board and itinerary were created for the day to ensure each scene was organised with regular breaks included.
Displaying the wallpaper was the first challenge, so I commissioned Carpenter Simon McKeown to build a custom stand to paste the papers onto.
With the perfect backdrop complete, I mixed up the children’s fabric prints with pops of colour using the props I’d found.
I instinctively knew which brands would best suit Katie’s range and I designed custom marquee lights to compliment the key colours and shapes for each wallpaper and fabric combination.
Bold pom pom trims were used to finish off cushions and drapes by a very exclusive Seamstress - my mum !!
Fifty Seven in Dulwich was the venue for the shoot. It’s just the perfect size and feel, it’s also flooded with natural light which is always a welcome bonus for pictures.
The models - Theo (Katie's son),Wilf (Katie's nephew), Alfie, Stan, Poppy, Amani and Zayd had a ton of fun, bringing giggles and natural play to each scene.
I’m delighted to say since the shoot Katie has featured in the press, various blogs, gift guides and her business is going from strength to strength.
If you are a Maker, Designer or Retailer and you would like me to develop a similar project for you please contact me to arrange a pre-shoot consultation.
Selena, Iggy Mint.